Welcome to the label.
We travel the world, understand different cultures, get inspired by beauty everywhere, and make friends all over.
Just like each member of our community, our pieces have its own unique story, as they are all designed and handcrafted from start to finish by our team of artisans.
Our pieces are designed with multifaceted purpose-wear, designed for moonlight and sunlight alike and suited for discovering a new town, dancing until dawn, or counting stars on the beach. Our pieces are meant to be worn repeatedly, evolving into a suitcase staple that travels with you.
Who we are.
Alara The Label is a lifestyle brand created by a mother-daughter duo whose Mediterranean roots and Texan upbringing shaped their natural affinity for color, prints, and textures.
Dedicated to quality, purpose, and storytelling, we produce limited edition, artisanal pieces that are handcrafted with thoughtfully selected materials from around the world.
We only use materials needed to create zero waste as part of our commitment to slow fashion and sustainable practices.