Alara The Label is born from a world shaped between Istanbul and Texas. Founded by a mother–daughter duo, our collections are handcrafted in Istanbul and designed in Dallas, rooted in Mediterranean heritage and shaped by Texan spirit.

At the intersection of two cultures and generations, we share one vision: to create pieces that honor craft, tradition, and modernity — designs made to endure, to be lived with, and ultimately passed down.

We source distinctive materials from around the world and produce in limited editions, preserving the integrity of each piece and the hands behind it. Every piece is handcrafted by our artisans using only what is needed, reflecting a quiet commitment to slow fashion and responsible production.

More than a brand, Alara The Label is a community built through shared experiences — travel, gatherings, and the stories that unfold when people connect over beautifully made things. Our pieces are designed to move through real life and to feel collected, not consumed.