A label dedicated to quality, purpose, and storytelling.

WHO WE ARE.

Alara The Label is a lifestyle brand created by a mother-daughter duo whose Mediterranean roots and Texan upbringing shaped their natural affinity for color, prints, and textures.

Dedicated to quality, purpose, and storytelling, we produce limited edition, artisanal pieces that are handcrafted with thoughtfully selected materials from around the world.

We only use materials needed to create zero waste as part of our commitment to slow fashion and sustainable practices.

WHO WE ARE.

Alara The Label is a lifestyle brand created by a mother-daughter duo whose Mediterranean roots and Texan upbringing shaped their natural affinity for color, prints, and textures.

Dedicated to quality, purpose, and storytelling, we produce limited edition, artisanal pieces that are handcrafted with thoughtfully selected materials from around the world.

We only use materials needed to create zero waste as part of our commitment to slow fashion and sustainable practices.