Alara The Label is born from a world shaped between Istanbul and Texas. Founded by a mother–daughter duo, our collections are handcrafted in Istanbul and designed in Dallas, rooted in Mediterranean heritage and shaped by Texan spirit.

This cross-cultural lens inspires our natural affinity for bold color, striking prints, and rich textures. At the intersection of two generations and two cultures, we share one vision: to design pieces that tell a story of culture, craft, and individuality in every detail.

We thoughtfully source unique materials from around the world to create limited-edition pieces that feel truly one of a kind. As part of our commitment to slow fashion and sustainable practices, every collection is handcrafted by our team of artisans. We use only the materials needed to achieve zero waste.