Alara The Label is where Mediterranean heritage and Texas spirit collide.

Founded by a mother-daughter duo, Alara The Label is shaped by two distinct perspectives and one shared vision. Their Mediterranean roots and Texas upbringing shaped their deep affinity for rich textures, bold colors, and the timeless beauty of artisan craftsmanship.

Designed in Dallas and handcrafted in Istanbul, each collection is produced in limited editions using low-impact materials and traditional techniques. Our pieces are made with intention — versatile, tactile, and designed to move with you, season to season, place to place. Each piece tells a story, crafted with care and built to last. As part of our commitment to slow fashion and sustainable practices, we only use materials needed to create zero waste.

Welcome to the label. We’re happy you’re here.