Alara The Label is a lifestyle brand founded by a mother-daughter duo whose Mediterranean roots and Texas upbringing shaped their natural affinity for color, prints, and textures.

Handcrafted with versatility in mind, our pieces are designed for multifaceted functionality, intended to accompany you on your journeys as suitcase staples. As part of our commitment to slow fashion and sustainable practices, we only use materials needed to create zero waste.