Welcome to the label and welcome to the family.

Alara The Label is a lifestyle brand founded by a mother-daughter duo, whose Mediterranean roots and Texas upbringing shaped their natural affinity for color, prints, and textures. 

Designed in Dallas and artisan-made in Istanbul, each piece is created in limited editions. Guided by a commitment to slow fashion and sustainability, we create with intention, using only the materials needed to produce zero waste.

Shop