At Alara The Label, sustainability is not a feature — it’s the foundation. Rooted in the principles of slow fashion, we create timeless pieces using circular practices, ethical sourcing, and a commitment to zero waste. True luxury is thoughtful, responsible, and enduring.

TRAVEL, CULTURE, AND ART: OUR WORLDVIEW

We travel the world, understand different cultures, get inspired by beauty everywhere, and make friends all over. This guiding belief informs everything we do. Based in Dallas and handcrafted in Istanbul, our collections reflect a global perspective — one shaped by culture, creativity, and connection. We are always seeking to collaborate with artists, artisans, and like-minded brands who share our vision.

ARTISANAL CRAFTSMANSHIP

Designed in-house and brought to life by our artisans in Istanbul, every piece we create is a celebration of skill and tradition. We honor centuries-old techniques with extraordinary attention to detail, creating garments that are as meaningful as they are beautiful.

OUR COMMITMENT TO THE ENVIRONMENT AND COMMUNITY

We believe true luxury should care for both people and the planet. Our practices are rooted in sustainability — from using regenerative and recycled materials to working exclusively with organic fabrics and committing to zero-waste production.