Alara The Label is born from a life shaped between Istanbul and Texas.

Founded by a mother-daughter duo, our collections are  handcrafted in Istanbul and designed in Dallas — rooted in Mediterranean heritage and shaped by Texan spirit. At the intersection of two generations and two cultures, we share one vision: to create pieces that harmonize tradition and modernity, East and West, statement and simplicity.

This cross-cultural lens shapes our natural affinity for bold color, striking prints, and rich textures. We thoughtfully source unique materials from around the world to craft pieces that reflect the individuality of those who wear them.

As part of our commitment to slow fashion and sustainable practices, every collection is handcrafted by our team of artisans. We use only the materials needed to achieve zero waste.