Alara The Label is a brand founded by a mother-daughter duo based in Dallas, Texas. Designed in Dallas and handcrafted in Istanbul, our collections draw inspiration from our Texas upbringing and Mediterranean roots, where elevated design meets exceptional craftsmanship.

Guided by the principles of slow fashion, we create with purpose — using only what is necessary to ensure zero waste. Each piece is made in limited editions, thoughtfully crafted to refine every aspect of life, from fashion to home.