Alara The Label is a lifestyle brand that produces limited edition, artisanal pieces. Founded by a mother-daughter duo with Mediterranean roots and a Texas upbringing, our story is shaped by two generations of women — and two distinct worlds.

Designed with travel and versatility in mind, our original pieces are made to move effortlessly across seasons and settings. Each collection blends natural textures with low-impact textiles, offering a refined ease that’s both conscious and considered.

We collaborate closely with our team of artisans, drawing inspiration from history, nature, and culture to create pieces that carry a sense of story. Every piece we make is intentional—from the materials we choose to the hands that craft them.

We don’t believe in excess, and we don’t believe in shortcuts. Just thoughtful design, made responsibly, to be worn and re-worn.

Welcome to Alara The Label. We’re happy you’re here.